Values, on the other hand, are the perceived measurements of what you offer as a person. Work ethic, loyalty, integrity, and others are leadership qualities that may affect your Value. Read it again–Values are different from Value, but can affect your value to an organization. In a VLog entry on my YouTube channel some time ago I offered the analogy of a former Major League Baseball player named Mark Whitten who had the potential to be a two-sport athlete, but chose baseball over football. Whitten possessed tremendous athletic skills and on September 7, 1993 he hit four home runs and drove in 12 against the Cincinnati Reds–both tied Major League records and he is the only person to do both in the same game. As a Reds fan, I was listening to that game and I had never seen or heard anything like the offensive display he put on. Whitten bounced around the Majors from 1990-2000 playing for nine different teams. It was was said he was a virus in the clubhouse. Whitten had great Value, but his lack of Values prevented him from becoming a superstar.
As you can see, Value and Values are two different things but they are definitely not mutually exclusive. If you work hard to keep both at high levels, your chances of success increase exponentially.